After eight years of wearing the same dated uniforms, the Redlands PCYC representative basketball program has strengthened their image with the introduction of a new association logo and uniform design.
Engaging the services of DUNK, the brief was simple – create a new identity that would generate support and assist in continuing to build the basketball culture in the Redlands area.
The first task was to create a new logo.
An internal vote amongst the PCYC membership determined that playing groups would be known as the ‘Pride’ moving forward – a reflection of the pride and support shared across the entire association, including players, coaching staff, administrators and supporters.
From there, DUNK’s talented designer generated a number of different logo options for the Redlands management committee to evaluate and vote on. This logo was ultimately selected as it best represented the program’s desire to symbolise both its male and female members.
For their playing strips, Redlands opted for sublimated basketball uniforms – a choice that would enable a more detailed and artistic design and also give players a lighter and quick drying uniform in comparison to previously-worn garments.
Again, DUNK’s designer was put to task to create a range of varying uniform designs for Redlands to choose from. After a primary design was chosen, a number of refinements were made until the association had its new playing uniform and alternate strip.
Redlands PCYC Basketball Coordinator Kirsten De Marchi is happy with the feedback the new uniforms have garnered so far – “The reaction from club members, players and coaches has been fantastic. Responses from other associations have also been positive and many compliments have been received.”
DUNK’s photographer visited Redlands PCYC centre during one of their representative competition days – you can click here to check out the team photos and actions shots from across a number of squads.
DUNK extends their best wishes to all Redlands teams as they continue to compete in the Basketball Queensland Junior Basketball Competition and looks forward to seeing continued growth and development of the association and its members.
Is your basketball team due for a new set of uniforms? Then don’t hesitate to contact us for reliable service and a professional product you’ll be proud of!